A collection of spec copywriting* projects

There’s a Subreddit for That

Do you have a special interest but no one will talk about it with you? Well…

AMC A-List x Nicole Kidman

Posters that marry AMC’s most successful commercial with its most successful service

Succession on LinkedIn

This experiential marketing campaign brings Succession’s characters to LinkedIn

Fender Legends

Rock posters that tie Fender guitars to the artists who made them famous

Primally Pure

Skincare with ingredients you can pronounce

Onion Headlines

A handful of snappy headlines for the fun of it

Social Media Marketing

I drafted these posts to showcase my ability to adapt a legacy brand to the humor of the internet

*Emphasis on copywriting. I designed all the campaigns using the free version of Canva. Which, I know, is a graphic design sin. But I’m a copywriter. And a little stingy.

Smiski Product Launch: Commuter Series

I made up a new product line and campaign for this popular collectable

Drink Amaro

Campaign that uses the romance of nostalgic ads to market the after dinner drink, Amaro, to an American audience