There’s a Subreddit for That

Insight: We’re experiencing a bit of a loneliness epidemic. Finding a community is more important now than ever. But people are varied, and their interests are weird. It can be hard to connect with others over commonalities.

Idea: This campaign presents Reddit, and all its incredibly niche (and gloriously odd) subreddits, as a solution to that need for community. No matter your interest, there’s a place for it on Reddit.