Experiential Social Campaign

Insight: In terms of social activation, LinkedIn is an underutilized platform. People go there to talk about business, and it’s ad space reflects that. It’s manicured and buttoned-up. Rarely is it eye-catching and unexpected. What’s Succession about? Business. But it’s hardly manicured and always unexpected.

Idea: Subvert expectations of LinkedIn ad content by having fake profiles of popular Succession characters extend the show’s raunchy drama into the platform’s conversational spaces. Screenshots of this activity can be cross-posted to increase engagement and promote the stunt.